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  • 38% of 18-24 year old Canadian consumers claim to have more disposable income this year than last year
  • Chinese Canadians are significantly less likely than average to agree that their overall health is dependent upon eating well
  • For 71% of Canadian mothers, “always being there for their children” makes their top-five list for being a good mom
  • Brands which build in health benefits and promote themselves as lifestyle accompaniments should resonate most with Chinese Canadians

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