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Latest Posts


Mintel’s consumer trend of gender equality is already taking shape in 2015

Gender Agenda, one of Mintel’s 2015 Consumer Trends in the US and Brazil, is focused on the forecast that gender equality and empowerment will be part of conversations worldwide this year. Mintel predicted that gender …(Read more)


Which demographic are key to making the hard surface cleaner market shine?

Although the connection between young adults and cleaning supplies is not one that is readily made, they could be the key to the success of innovation in hard surface cleaners. Mintel finds that UK 16-34 …(Read more)


A Little Dirt Never Hurt Anyone: As facial masks grow in popularity, prestige brands take notice

Lately, conversations on skincare – whether online, in magazines, across social media or with friends – all seem to settle on one thing: mud.

Facial masks have experienced an uptick in usage, growing from 35% in …(Read more)

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