In today’s technology oriented world, consumers are increasingly concerned and confused about their data and how companies are using it.

Mintel’s Senior Trends Analyst, Richard Cope, guides you through the conflicting conundrums of privacy versus customised services, the protective options available to consumers and how data tracking may become more beneficial for them in the future.

Beautifully designed and packed with Mintel’s latest research, this content piece will help you get into the mindset of the privacy conscious consumer and will show how you can adapt to changing opinions.


  • Where consumer concerns over privacy lie
  • What consumers are willing to give away
  • Opportunities in data protection
  • The future of data: is it the new neighbourhood watch?
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