Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where automotive marketing trends are headed next.
Although cheap gas and improved fuel economy initially allowed consumers to indulge in the better function and utility of SUVs, superior safety and automated features will drive sales in 2017.
HAIL THE DRIVERLESS CAR
Ride hailing services aim to commercialize self-driving cars sooner than anyone thought. As young consumers popularize the new technology, the ability to avoid alarming or confusing messages will be imperative.
VIRTUAL AUTO LENDING
FinTech disruptors have united car shopping and financing into a seamless online process. More and more traditional banks are upgrading their processes to engage car buyers from start to finish.
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