China is gradually progressing into an energy-saving, environmentally-friendly and technology-driven economy in 2016, in which mass industrial production is giving way to domestic consumption. Ever increasing disposable income and an optimistic economic outlook is encouraging Chinese consumers to spend more in almost every sector of life, from everyday which create ucrative opportunities

What’s Chinese consumer’s future spending projections? How are Chinese consumers leveraging an optimistic economic outlook to embrace consumption, with a commanding focus on oneself?

Mintel sincerely invites you to join our Big Conversation on 1st September in Shanghai.


Event Agenda:

13:30-13:50 Registration
13:50-14:00 Greeting
14:00-14:30 Overview of the economy and people

Picture1“Despite the fact that GDP is slowing, the fact that China’s economy structure is changing to become mainly driven by domestic consumption can be encouraging news for players in the consumer market.”

Laurel Gu

Category Director, Mintel China
14:30-15:00 Tea Break
15:00-15:30 Rising Consumer Pursuits

Picture1“Mintropolitans are not only willing to pay more for physical and functional product advantages; they also buy into product features that help express their individuality.”

Matthew Crabbe

Director of Research, Mintel Asia-Pacific
15:30-16:00 Panel Discussion:What does Individuality means in China today? How are the brands targeting the individual consumer?
16:00-18:00 Cocktail Party


Event Venue:

Naked Hub

328 Hunan Road, Shanghai


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Naked Hub
328 Hunan Road, Shanghai
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