China is gradually progressing into an energy-saving, environmentally-friendly and technology-driven economy in 2016, in which mass industrial production is giving way to domestic consumption. Ever increasing disposable income and an optimistic economic outlook is encouraging Chinese consumers to spend more in almost every sector of life, from everyday which create ucrative opportunities
What’s Chinese consumer’s future spending projections? How are Chinese consumers leveraging an optimistic economic outlook to embrace consumption, with a commanding focus on oneself?
Mintel sincerely invites you to join our Big Conversation on 1st September in Shanghai.
14：00-14：30 Overview of the economy and people
“Despite the fact that GDP is slowing, the fact that China’s economy structure is changing to become mainly driven by domestic consumption can be encouraging news for players in the consumer market.”
Category Director, Mintel China
14：30-15：00 Tea Break
15：00-15：30 Rising Consumer Pursuits
“Mintropolitans are not only willing to pay more for physical and functional product advantages; they also buy into product features that help express their individuality.”
Director of Research, Mintel Asia-Pacific
15：30-16：00 Panel Discussion:What does Individuality means in China today? How are the brands targeting the individual consumer?
16：00-18：00 Cocktail Party
328 Hunan Road, Shanghai