From beer jelly to emoji biscuits, Germany’s food and drink brands have been rapidly innovating over the past year to appeal to the latest consumer demands and product trends.
Below, we take look at 10 of the country’s most interesting new launches:
One of Mintel’s key food and drink trend predictions for 2017 is ‘Power to the Plants’, which is based on the expansion of plant-based formulations. Many products tapping into this trend provide an alternate protein source and this launch is an example of this. A vegan and GMO-free product, it contributes to the maintenance of muscle mass and provides a natural, vegan protein source.
Cookies shaped like emojis, this launch most definitely appeals to a younger consumers. Tying into Mintel’s ‘Eat with your Eyes’ trend, the product plays with the popularity of social connectivity and ‘playing’ with your food.
An organic tea made using an original ayurvedic recipe, this herbal tea mixture consists mostly of horsetail which is said to promote strong, shiny hair and nice skin. Meanwhile, bramble leaves, apple pieces, rooibos and orange peel provides additional vital substances and a pleasant fruity flavour. It is controlled for impurities, from controlled organic farming, made only with natural ingredients, mixed by hand and free from artificial flavours.
Despite a well-established position, tomato ketchup is increasingly feeling the squeeze as competition is heating up in the German table sauce aisle. As a result, ketchup brands have been experimenting with novel flavours, textures and ingredients in order to create unique ketchup ranges with a strong point of difference. This carrot ketchup is described as natural and delicious and is free from additives, colourants and gluten.
Consumers nowadays are increasingly willing to experiment with flavours, textures and the idea of category blurring. This ‘beer jelly’ is a speciality spread made from Rothaus Tannenzäpfle beer. The innovative product combines the traditional jelly format with a savoury flavour. While the jelly is not sweet, it is meant to accompany meat rather than be a sweet spread for toast.
Made with the idea of allowing consumers to enjoy hot drinks while out of the home, this concentrate can be added to either hot or cold water. It is organic and made with agave syrup and has a very natural positioning with a clean-looking ingredient list. This really lends itself well to the youthful market it is aiming to appeal to.
A ‘smoothie’ bar, this product blurs the boundaries between an snack bar and an energy gel as it offers the benefits of both in a really interesting format. It’s designed for post-workout recovery and to give you a little bit of a boost. It is a raw food bar with a soft texture and contains both chia and baobab, two increasingly popular ingredients.
This product claims to be the first ice cream brand world-wide that uses packaging made from BioFoam, a bio-based, environmentally friendly material that is suitable for industrial composting. The organic premium product is gluten, milk and lactose free, suitable for vegans and is only sweetened with agave syrup. This fruit sorbet contains more than 50% of pure fruit including blackberries from the South Pfalz region of Southern Germany.
This is a new performance bar and is made with Flax Seed, Vitamin C, B12, Folic Acid and a very unique ingredient – bovine alimentary albumin. This ingredient is derived from cows blood and combines a good source of protein and iron. As it also contains condensed milk, this element gives the bar a very sweet taste.
Familiar in Western markets as spice in curries and rice dishes, turmeric is increasingly also recognised for its health benefits, resulting in the arrival of golden milk in the booming health drinks scene. Curmil 24/7 Delight Almond Drink with Turmeric and Vanilla is described as an unique milk and smoothie alternative that is made with almond, agave, coconut, turmeric and vanilla. The vegan drink is claimed to be from sustainable, organic resources and is said to be ideal to drink on the go.
