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Mintel published our Transparency trend onto Mintel Inspire in September 2007. Then, we looked at the role of the "corporate sagas of the late 1990's culminating in Enron" had helped pave the way for our collective interest in transparency, which we defined in part as the "need to be open and honest. To have and show integrity and a willingness to share." In April 2010, on Mintel Food and Drink, we looked at the role of transparency and how it was playing out in the numerous changes made to products in terms of packaging and formulation. Examples given included the ...
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Source: Mintel GNPD Part of the value that Mintel provides is that our global coverage and insight can help you tie together events and provide meaningful perspective on what is happening in one area so you'll have a better understanding of what it means in another. This type of global context is invaluable to people trying to cope with the pace of change and the actions of their competitors who are also operating on a global level. A prime example of how this insight can come into play arose from two very different reactions to a sustainability initiative by PepsiCo. ...
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Once the preserve of Britain's ladies, it now looks like Britain's men will be hoping to catch a whiff of celebrity this Christmas as new research from Mintel finds that men are increasingly dabbing into the celebrity perfume market. Today, some 6% of Britain's men own a celebrity fragrance, compared to 16% of women. But male interest in these fragrances is growing. Back in 2007, less than 2% of the adult male population owned a celebrity fragrance. Today, this has risen to as many as one in twenty males. A massive three quarters of British men receive as gift a ...
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The Youth Fashion UK report, publishing in December 2010, marks an exciting time in the development of our data and analysis are presented to our Oxygen clients. Combining infographics with a new approach to qualitative brand research, the report's Brand Elements section takes a more prominent position than ever before - a comprehensive, visually arresting and insightful PowerPoint presentation that supports the usual depth of data found in a Mintel report. As well as using infographics the brand analysis has a deeper focus on meaningful brand choice psychology over conventional demographics: in other words, more stuff about why not who. ...
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...and here our first update from Mintel's newly formed 5-a-side team. This update would have been last week but for our 14-1 loss to some nobodies that we should have beaten. Much better this week. Mintel Internazionale 3 PR-tak Moscow 2 As the final match before Christmas the air was tense with both teams desperately needing to put some points on the board before the Winter break. Following a turbulent week and a disappointing loss to a lacklustre Celebrity XII, it was time for Jack's boys to come out and prove a point in this league, or at least get ...
