-
'It is only when research can be transformed into insight that its value can be realised' so said Richard Morris, Deputy Managing Director of Carat in Campaign last week. Nicely put.
-
Expert BlogCleaning up the Car Salesman When parents sit their children down to talk to them about their future, it's usually to convince them they can be all they want to be, achieve any dream they possess and become anything they put their mind to--as long as it's not a personal injury lawyer, IRS auditor or car salesman, of course. ObservationsHome is where the Booze is Kalhua has targeted the stay-at-home drinker with a new advertising campaign in the US. Lucrative Latinos In 2009, Latinos bought 300 million film tickets and went to more films per capita than any other ...
-
Great coverage for our press release on our cider report today, starting the days headlines with the story being featured on BBC Breakfast and BBC Radio Wales, and some fantastic coverage in The Times business section. In addition, our exclusive with the Daily Mail on our Jeans report received global attention, with follow up pieces appearing in publications worldwide including the Herald Sun in Australia and The Times of India. The PR team have been keeping our analysts busy - with an unprecedented three separate interviews for food and drink analysts Ben Perkins, Kiti Soinien and Jonny Forsyth for three ...
-
An interesting concept, and one that is explored on Mintel's trend analysis website Inspire, that imitation and innovation are not necessarily mutually exclusive. The cliches give us clues to the importance of imitation - talent imitates, genius steals; imitation is the sincerest form of flattery. But beyond that, it is important to see how ideas can germinate over time; they can become embedded in the consumer mindset; visual clues are referred to over and over again to trigger feelings of comfort, reassurance, happiness... Have a look at the video below: it shows how modern, popular culture is influenced by the ...
-
A visit to the Mintel office in Chicago in January was always going to be an ear-numbingly chilly experience, but it's good to come and catch up with colleagues, meet new starters and try and remember to look the right way when crossing the road. Today all the CPG sales team will be listening to an update about Oxygen and Inspire developments, and it will be a good chance to get them excited about what's coming up, and to answer any questions they might have. There are lots of changes, big and small, coming up over the next few months, ...
