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Events surrounding the Royal Wedding in 2011 saw a host of food and drink product launches, with a number of iconic British brands investing in tie-ins and playing on their Royal Warrant credentials. With the Diamond Jubilee, UEFA European 2012 football championship and the London Olympics making for a string of high-profile events, 2012 is expected to see an even higher level of activity. Four fifths of consumers say that they will 'probably watch some of the [Olympic] events at home on my own/with my immediate family', while more than a third will buy drinks/snacks for entertaining at home during ...
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I was thinking of my upcoming travel. Every year, I go back home to New England to visit with family and friends. However, the flight home is a means to the end. How can I get back home in a quick, efficient, and cost-effective way without being cramped and uncomfortable on a flight that will last no longer than two and half hours? My upcoming travel got me thinking about future trips that I want to take (without breaking the bank or my legs). I would love to go to New Zealand and Australia, but the concept of flying over ...
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Busy week again for global media coverage this week - with a wide variety of our expertise sectors covered. The week started off with John Frank, Mintel's new category manager, CPG food & drink reports booking his first interview with Marketplace Radio. He was asked to comment on how rising food prices affect American consumers. In other big news, Lynn Dornblaser was quoted in her second USA Today article this year when she offered her insight on the new Taco Bell™ taco that boasts a shell made from Doritos™. Lynn predicts that it will be one of the biggest successes ...
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Inspire Webinar CES 2012: Beyond the Gadgets Inspire visited the 2012 International Consumer Electronics Show and discovered several Inspire trends there in product form. Here we investigate their wider implications for businesses.ObservationsA Helping Hand Companies in India are taking the effort to do the right thing for employees they have had to let go.Childcare Everywhere Nanny in the Clouds is a US service that matches parents traveling with young children with registered babysitters who are on the same flight.On the Edge Seven out of 10 British families are on the edge of financial disaster.Give the Thumbs a Break Go ahead, ...
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A Twitter comment from a stalwart of the British indie music scene has resulted in Kellogg's creating a new breakfast cereal that will be available exclusively at the Kendal Calling music festival in July. Tim Burgess, the frontman of The Charlatans, tweeted 'Just invented a breakfast cereal called Totes Amazeballs. Kellogg's are interested' in January. Kellogg's then actually did become interested, mocking up the shortbread, marshmallow and raisin combination for Burgess to sell at Kendal Calling to raise money for the David Lynch Foundation. All in all it's an interesting situation, and one which on the surface seems so ludicrous ...
