The 1993 BMW V12 750Li and 1993 BMW 850Ci included a maintenance plan at no additional cost to the consumer. In 1996, BMW introduced the plan on all 1997 model year vehicles. Luxury brands like BMW, Land Rover, and Audi are those you would expect to offer this type of complimentary maintenance program. Generally, new vehicle maintenance programs were only offered on a handful of vehicles. It has been over seventeen years since BMW first offered this service, and now there are many automotive manufactures who offer some sort of maintenance program on both new and used vehicles.

Today, there are fifteen brands who offer a complimentary maintenance program that covers at least one oil change, and three General Motors brands that offer a complimentary maintenance program on certified pre-owned vehicles. While coverage varies from brand to brand on both new and used cars, the overall level of coverage has gradually increased over the past four years. Currently, brands such as BMW, Cadillac, Jaguar, and Lincoln all offer coverage up to 50,000 miles. While 50,000 miles is generally considered top of the line for complimentary maintenance, Volvo and Hyundai offer coverage through 60,000 miles (though Hyundai only offers this on the Hyundai Equus).

The free maintenance programs that automotive manufacturers are offering will displace the business that oil change service centers and auto repair shops normally get. Of the fifteen brands that offer a maintenance program, only three cover one year or less-Audi, Land Rover, and Lexus. With a majority of brands covering multiple years of service, consumers who buy these vehicles will likely go to their dealer to get their free maintenance, which includes oil change, tire rotation, fluid top-off, and in some cases, replacement of normal wear and tear items such as brake pads and wiper blades. Below is a list of manufacturers who offer different services, the length and mileage covered, and any additional details are included or that the consumer may purchase.

Brand

Years Covered

Miles Covered

Includes

Additional Information

NEW

Audi

1

5,000

First scheduled maintenance at 12 months or 5,000 miles

Includes all labor, parts, and oil changes.

BMW

4

50,000

All scheduled maintenance and all incidentals. Includes repair on items which need replacement due to wear and tear.

Can be extended to 6 years or 100,000 miles for a fee which varies by vehicle.

Cadillac

4

50,000

Covers scheduled oil changes, tire rotation, replacement engine and cabin air filters and a multi-point vehicle inspection.

2011 and newer.

Fiat

3

36,000

The Fiat 500 includes normal maintenance and normal wear trip interruption reimbursement.

Hyundai

5

60,000

This is only offered on the Hyundai Equus. Includes complimentary oil and filter changes, brake pads, rotors, wiper blades, and battery changes. Offers valet pickup and drop off for all warranty, maintenance, and service repairs. Also, a Hyundai Genesis or Equus will be offered for a replacement vehicle while the owner’s car is at the dealership.

Only applies to Equus.

Jaguar

5

50,000

Jaguar Platinum Coverage features a 5- year, 50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for duration of the warranty.

Also offers 24/7 roadside assistance. There is a no-cost option which includes normal wear and tear replacement on items such as brake pads, brake discs, and wipers.

Land Rover

6-12 Months

7,500-15,000

First scheduled maintenance within the first 6 months or 70,500 miles

Lexus

6-12 Months

5,000-10,000

Lexus complimentary service covers the first and second scheduled maintenance. Some models require their first service at 12 months or 10,000 miles, whichever comes first.

Lincoln

4

50,000

Lincoln ESP covers oil changes, tire rotations, regularly scheduled maintenance, for 4 years or 50,000 miles. Coverage includes a maximum of eight regularly scheduled maintenance services.

2011 models and newer.

MINI

3

36,000

The MINI Maintenance Program covers all factory recommended maintenance, oil service, and inspections, as well as specific items that need replacement due to normal wear and tear.

Can be extended an additional 3 years and 64,000 miles which would bring coverage to 100,000 miles and 6 years

Saab

3

36,000

Covers the first 3 years or 36,000 miles and includes all standard maintenance, which includes tire rotations, and oil changes.

Scion

2

25,000

Scion Service Boost covers 2 years or t25,000 miles, whichever comes first. Also includes 24-hour roadside assistance for the duration the ownership

Toyota

2

25,000

Toyota Care covers 2 years or 25,000 miles, whichever comes first. Also includes 24-hour roadside assistance for the duration of the maintenance plan

Does not cover new Toyotas which will be used as a rental, commercial, delivery, or taxi service.

Volkswagen

3

30,000-36,000

The Volkswagen Carefree Maintenance Program covers the vehicle’s 10, 20, and 30,000 scheduled maintenance intervals. Does not include the Volkswagen Routan, which offers a maintenance program which covers the vehicle’s 6, 12, 18, 24, 30, and 36,000 maintenance intervals.

Every new Volkswagen will come with the Volkswagen Courtesy Vehicle Check.

Volvo

5

60,000

Volvo offers a complimentary factory scheduled maintenance coverage for 5 years or 60,000 miles, whichever occurs first. This covers eight regularly scheduled maintenance intervals at every 7,500 miles. The program also covers wearable items.

The Volvo Safe and Secure package length and mileage is dependent on whether the vehicle is leased or purchased. Lease coverage can be altered depending on the sourced used to finance the lease.

Used

Buick

2

30,000

This is offered on certified pre-owned vehicles. It will cover oil changes based on the Oil Life Monitor system, tire rotations, and multi-point vehicle inspections.

Certified Pre-Owned vehicles will continue to offer a 12 month 12,000 mile bumper to bumper coverage and a 5 year 100,000 mile powertrain coverage.

Cadillac is not offered because they have a 6 year 100,000 mile powertrain warranty.

Chevrolet

2

30,000

GMC

2

30,000

While the new vehicles offering a complimentary maintenance program create competition for oil change retailers, it’s the used market, which the oil change retailers rely heavily on, that General Motors is trying to recapture. Though General Motors is currently the only automotive manufacturer to offer complimentary maintenance on their certified pre-owned vehicles, they are a trendsetter in the automotive industry. I In order to stay competitive, Chrysler, Ford, Nissan, and Toyota may look into offering a service for their respective certified pre-owned vehicles.

While there is not a lot of anxiety over this trend presently, over the past five years the list of new car complimentary maintenance programs has increased year over year. It may not create a large increase in brand market share, but if a consumer is sitting on the fence between a BMW and a comparable Mercedes Benz, the maintenance program offered may be the deciding factor. As these programs become standard for new vehicle manufacturers, and perhaps become standard for the large automotive manufacturers’ certified used vehicles, we may see a large decline in the number of consumers using oil change retailers.

These complimentary maintenance programs were created to drive market share for OEM’s, but they may adversely affect the sales of oil change retailers as consumers utilize complimentary maintenance on their used and new vehicles, rather than pay for one at their local oil change retailer.

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