Gone are the days of sticky, pasty sun cream. Today’s innovations in the sector include sunscreen soap bars to use in the shower, after-sun sheet masks and UV protective face powders for touch-ups throughout the day.

Here, we have selected 12 products adding a glow to suncare innovation:

 

David Tyrrell is a Global Skincare Analyst, Beauty & Personal Care at Mintel. He provides analysis of consumer skincare needs and behaviors, ingredient and product assessments and competitive insights that impact business interests of skincare companies across the globe.

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