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We spent Cosmoprof North America (CPNA) day two walking the show floor, discovering the innovative new products on display and available for trial. Among the more exciting sections of the expo were the Discover Green, which focused on natural/organic brands, and the Discover Beauty areas, which highlighted exceptionally innovative brands.

Here, we share a few of the products and brands that we found to be game changers in the beauty space. 

Lauren Goodsitt, Mintel Director, US Beauty Client Services, and Alison Gaither, Mintel Senior Client Service Manager, Beauty & Personal Care, work with some of the world’s biggest beauty brands to help them grow their business. This week, they come to you live from Cosmoprof North America (CPNA) sharing their observations and analysis on the latest brand launches, product innovations, packaging and manufacturing. Stay tuned for more from CPNA!