Consumers worldwide are looking for products that cater to their everyday needs. As diet and fitness wearables are helping consumers to manage their health and wellness, beauty brands are synching with the body’s natural rhythms to provide solutions throughout the day. As a result, a new generation of products are being launched to enhance consumers’ lives from the moment they wake up in the morning until their heads hit the pillow at night. Here are some of the most innovative examples: Morning Products are innovating to help consumers kick start the day, fuelling energy to the skin and hair for the rigours of the coming hours. AHA Morning Cleanser, Swanicoco Dr. Syul by Swanicoco, South Korea AHA Morning Cleanser is described as a gel cleanser that offers whitening, skin improvement, pore and texture care, exfoliation and removal of impurities at the same time. Day Cream, Elemis Anti-Ageing Biotec Skin Energising, UK The Biotec Skin Energising range claims to increase cell energy for optimal skin function, as well as re-energising the complexion and enhancing visible skin health. Eye cream, Clinique Pep-Start, China Clinique Pep-Start Eye Cream claims to make eyes look wide awake in just three seconds, leaving eyes refreshed, hydrated, brightened and vitalised with its cool touch and de-puffing tip. Day As people rely on products that can get them ready to dash out of the door the next moment or even prepare and beautify themselves on route, brands are taking note. Peter Thomas Roth Cucumber De-Tox, Balancing Essence Water Mist, US This water mist has been designed to provide hydration at home or care on-the-go to help detoxify, hydrate, refresh and soothe skin, leaving it silky-soft, hydrated and youthful-looking. All Day Anti-Pollution Defensor SPF 30 PA++, Laneige, South Korea This serum claims to help protect skin from fine dust, while offering whitening and UV protection effects to give clear and elastic skin. Radiant Energy Mist, Estée Lauder Nutritious Vitality8, UK Estée Lauder’s on-the-go product claims to revive skin to reveal a healthy glow, and can be worn on bare skin or over make-up. Night In the evening people take the extra effort to replenish the body. Beauty products that call out claims to support recovery, revival or repair will resonate well with consumers. Night Cap Overnight Perfector, Living Proof PHD Perfect Hair Day, US Suitable for all hair types, this fast-absorbing and pillow-safe product is said to be easy to use, featuring a power-packed formula that targets hair from the inside out. It can be used as a leave-in or rinse-out treatment. Dream Body Night Cream, This Works, US Described as a powerful 2-in-1 cream designed to de-age skin and promote better sleep, this product claims to also maximize beauty sleep. Overnight Serum-in-Oil, The Body Shop Vitamin E, India The Body Shop Vitamin E Overnight Serum-in-Oil is designed to replenish and recharge moisture for up to eight hours, for ‘beautiful’ skin in the morning. These products, as well as others, will be available to try in the Innovation Zone of in-cosmetics Bangkok (8-10 November 2016). For more information on Mintel’s involvement at the show, please visit http://www.mintel.com/events/in-cosmetics-asia-2016. Sharon is Senior Innovation and Inisight Analyst – Beauty and Personal Care at Mintel. Sharon is based in Singapore, the trade and economic hub of Southeast Asia. This makes her well placed to provide insights and analysis of the beauty & personal care categories to Mintel’s key beauty clients around the region. Sharon has 8 years’ experience in the FMCG industry spent helping clients to develop their beauty businesses in the region, specifically the countries of Japan, Philippines, Thailand, Indonesia and Brunei. She has accumulated an in-depth understanding of the beauty industry in key Asian markets. You might also be interested in: No related posts.