The Beauty device market and ingredients that boost cellular energy

August 22, 2012
2 min read

From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy such as sugar and oxygen, beauty brands are giving consumers more power and vitality for better results.

Beauty Devices

Italian women are the most beauty device-oriented in Europe according to the latest research from Mintel.Beauty Devices

SOURCE:

Mintel/Toluna, October 2011 (Europe) and January 2012 (US). In Europe, % potential users includes women who answered “might buy” and “would seriously consider buying”

Helix D

Wonderlust
Electric current

While beauty devices are creating an enormous buzz in the beauty world, formulators are creating a new generation of products that promise to boost or replace the effects of devices by building on the concepts of energy and magnetism.

One of the ways in which brands express their use of energy is by using electrical terminology. So, for example, Helix D Face and Neck Serum from the US is said to use electromagnetically balanced, double-layer liposome technology to sustain its potency and maximise its skincare benefits.

Sugar rush

Sugar, from many sources, adds a burst of energy and boosts cellular activity in a number of new products. Vichy’s LiftActiv Derm Source Serum 10 features rhamnose sugar derived from a Braz

Oxygen has also become a permanent part of the formulator’s palette. Blending electronics with respiration, Exhale Sircuit Skin Cosmeceutical’s Wonderlust Hydrating Serum contains RejuvenOx PFs, which is claimed to increase oxygen levels in the skin and help improve its texture.ilian plan, which is said to stimulate activity in the upper layers of the skin. Sampar’s Pure Perfection Nocturnal Rescue Mask goes one step further by using a probiotic sugar which it says neutralises any cutaneous imbalances caused by pollution, and shocks the skin back to life on a cellular level.

To find out more, visit the Mintel’s Beauty & Personal Care team in the BB Lab at Beyond Beauty Paris (10-12 September 2012): //www.mintel.com/events/2012/9/beyond-beauty-2012

Vivienne Rudd
Vivienne Rudd

Vivienne is the Director of Innovation & Insight for Mintel’s BPC team, creating and delivering trend presentations and focused insights to clients around the world.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
March 19, 2024
A celebration of innovation and the very best of new beauty, personal care and household product development.
March 18, 2024
More brands are now incorporating SPF into skincare and makeup according to Mintel’s The Future of Suncare: 2023 report. This trend corresponds with growing consumer interest in…
March 15, 2024
Cosmetics
Article
The days of undereye baking, matt lips, intense smokey eyes and cut creases are a thing of the past. The trend of cosmetic minimalism has started taking over in the…
Featured Downloads