On the third and final day of CPNA, the team sat in on a discussion titled ‘Disruptive Beauty.’ The moderator began the session stating that disruption is the new norm and that it is thereby changing the way that consumers interact with brands. The panelists dissected the shambolic nature of today’s beauty industry.

Simon Chen, of the New Kinpo Group, showcased his company’s latest launch – the HiMirror – which is a smart beauty mirror that scans the skin for potential problems. In addition, the mirror can prove the efficacy of the user’s skincare regiment through the use the photo scans over time.

The session concluded with a presentation of Google research which showed top searches in skincare. Google used this data to map out the US population and gain insight into their behavior. The data was then ranked and divided into categories based on the volume of searches. For example, a Sustained Riser was highlighted as a steady increase in consumer searches over a long period of time – a “safer” trend to adopt than the more volatile Rising Star. Google’s top Sustained Risers in the US (similar to the research found on Mintel Beauty & Personal Care) include:

  • Epsom salt bath
  • Dead Sea mud
  • Apple cider vinegar bath
  • Korean skincare

What we think

After three days of walking the show floor and attending various breakout panels, CPNA came to an end. Overall, the show opened our eyes to countless new brands, innovative products and new beauty technologies. It covered all aspects of the beauty industry from professional services to packaging and everything in between.

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Lauren Goodsitt, Mintel Director, US Beauty Client Services, and Alison Gaither, Mintel Senior Client Service Manager, Beauty & Personal Care, work with some of the world’s biggest beauty brands to help them grow their business. This week, they come to you live from Cosmoprof North America (CPNA) sharing their observations and analysis on the latest brand launches, product innovations, packaging and manufacturing.

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