The Mintel Beauty & Personal Care team has once again teamed up with HBA and Happi to sponsor the Innovation Showcase at HBA Global Expo 2011 – a great success! This year it was all about Down to Earth – the 2011 trend is closely linked with sustainability and addresses the practicalities of making and marketing green beauty. If you have missed our daily product innovation demonstration and our presentation in the conference area, here a few notes on future directions: 1) Ingredients / Formulas Marine – sustainably sourced algae (available suppliers from the US, France, Norway, etc.) Alternatives to palm oil Vegetable-based emulsifiers, renewable ethanol (blue algae, olive oil milled husks) Green surfactants (natural corn, sugar-based) 2) Packaging Focus on sustainable materials to reduce waste & packaging’s environmental footprint Consider refillable packaging Explore design options that can be re-used Encourage recycling (i.e. Garnier/Eco Emballage initiative for recycling bins in the bathroom) 3) Production Reduce your ‘water footprint’ / recycle water where possible Use renewable energy sources You might also be interested in: No related posts.