Generation Y’s parenting style and their choice of baby personal care products…

US adults between the ages of 18-34 are more likely than their older counterparts to seek out haircare products made with all natural and sustainable ingredient. Does this preference persist when they graduate into parenthood? What are Millennial parents giving up from their beauty cabinets in order to make room for the best things for their children?

How should personal care brands reach Millennial parents and their children?

In this exclusive download, learn what this demographic is looking for when they’re out stocking up the beauty cabinet. Find out more about what Inspire can do to help your business here.

Beauty Market

Our specialist team of beauty market analysts turn expert knowledge and analysis into creative, actionable insights that can make a real difference to your work.

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