Mintel’s Brid Costello revealed some key insights into consumer’s minds at Beauty Focus in London this week. In case you’ve missed the conference, here are some of the key points.

1) A changing consumer landscape: Improved diets and healthcare have increased the average lifespan, people are working longer due to pressure on national pensions and rising unemployment has intensified competition for jobs. As a result, people are more concerned than ever with looking good for their age.

2) Prepare for the Worst: Preventive healthcare coverage is a priority for 86% of Americans. Only 15% of Brits say they “live for today and don’t worry about the future.” Sales of anti-ageing creams weighed in at