Kirsty Doolan
Kirsty Doolan is Editor of Mintel's Beauty & Personal Care platform. She edits content written by our global analysts to ensure the insights are interesting and relevant.

Mintel’s Beauty and Personal Care team is lucky enough to see new product launches from across the globe on a daily basis, so we’ve hunted down the latest innovations that are shaking up the beauty industry and shared them with you. This month is all about clever new product concepts, unexpected formats and Instagrammable must-haves.

Kenzo Flower by Kenzo Perfumed Jelly, $53.40 (Japan)

Slide this gel-texture fragrance cushion compact into the smallest of handbags to quickly re-apply scent wherever you are. The clever format will save you from spraying perfume on passers-by as you apply it – so everyone wins!

Avajar Yellow LED Whitening Cream, $91.85 (South Korea)

High-tech skincare devices have hit a new level of innovation with this at-home mini facial solution. The face cream includes a built-in micro-current massager applicator with LED light that helps the active ingredients better penetrate the skin.

L’Oréal Professionnel Source Essentielle Acacia Leaves & Aloe Essence Daily Shampoo, $18.45 (France)

This natural, vegan shampoo will look beautiful on the bathroom shelf, but it’s more than just pretty packaging. The formulation is made from 80% naturally-derived ingredients, while the eco-friendly pack is refillable and uses 30% less plastic than average bottles – holding a maximum amount of product in a minimum amount of plastic.

Moon Juice Beauty Shroom Exfoliating Acid Potion $39 (USA)

This exfoliating potion made with adaptogenic reishi mushrooms claims to offer the perfect quick-fix facial. A 5-acid complex of alpha and beta hydroxy acids combine to resurface skin and reveal a tighter, smoother complexion, while reducing the appearance of fine lines and wrinkles.

ABC Skincare Set, $78.61, (South Korea)

The future is officially here. This skincare brand uses AI facial recognition technology combined with questions about customers’ lifestyle to learn more about their skin. A big data algorithm then figures out their needs and prescribes the perfect products to help slow skin ageing and improve skin quality.

Experimental Perfume Club Layers 01, $90 (UK)

If you’ve always dreamt of creating your own perfume, your wishes have been answered! This customisable fragrance kit offers three different scents that can be layered to create your perfect signature blend.

LA Bruket No.192 Tattoo Daily Protection $34.58, (Germany)

Tattooed skin needs extra care, so this new range is packed with skin-calming and antibacterial benefits and is designed to help the skin heal faster after the initial inking. This daily sunblock also helps protect the artwork from colour fade.

Hair Candy Solid Conditioner, $16.29 (UK)

No need to worry about restrictive liquid luggage allowances again with this solid, dual-sided hair conditioner. The top layer is designed to deep condition dry ends, while the bottom layer offers a lighter touch to condition roots.

Seed Phytonutrients Exfoliating Hand Wash, $22 (USA)

More beauty brands are using eco-friendly packs but this hand wash stands out from the crowd. Not only is the bottle made of 100% post-consumer recycled paper, but it can be opened after use to reveal a little packet of heirloom herb seeds for you to grow in the garden.

Discover the latest beauty and personal care product launches from across the globe with Mintel’s Global New Products Database. Find out more!