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The week got off to a great start in the Chicago press office with a profile of our Attitudes Toward Sodium report and press release on HispanicMPR, as well as an interview with beverage expert Garima Goel Lal for a Convenience Store News story about the energy drinks category. Other great coverage was garnered by last week's press release on University Foodservice that quoted Foodservice Director, Eric Giandelone which continued to get the media talking. The story was covered by QSR Magazine, Restaurant Management and Food Management. Giandelone's comments on an independent restaurant chain expansion were also sought out by ...
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In an increasingly competitive beer market in China (the biggest in the world), leading competitors are finding new ways to engage with key growth potential consumer groups in order to keep pushing for increased per capita consumption. One brand, Snow Beer, has made focusing on China's youth market a priority, and as findings from our forthcoming report on Beer in China_ shows, they are engaging with that consumer group by tapping into a growing a growing hankering for adventure among younger Chinese._ Snow's Yong Chuang Tian Ya (勇闯天涯 lit. "Globe Trekker") beer has been repackaged with a rock climber on ...
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Expert blog A Good Product (Mostly) Sells Itself Hey, advertiser. Stop trying so hard to get my attention.Observations The Beer of Balance MillerCoors has relaunched its 64-calorie beer with a new message focusing on a balanced lifestyle.Kissing Back Researchers in Japan have created a poster that gives the viewer the experience of being kissed.Taking Over the World IKEA has plans to construct an 11-hectare neighbourhood in the Docklands area of East London.Golden Toys Indian parents are investing in customised jewellery for their kids instead of toys.Get Busy with the Fizzy SodaStream is looking to move into skincare.
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Expert Blog Don't Look Now Could the past be the future of Hollywood?Observations Precision Cooking Galateo & Friends has launched one-serve salt tablets for at-home use.Foam Fun Sour Foam Candy is a textured foaming candy packaged in an aluminium aerosol can.Gluten-Free Beer Craft Brew Alliance debuts its first gluten-free beer brand in April.Tequila Train In Mexico, tequila maker Jose Cuervo launches a new train service that teaches consumers about tequila.Broga The Broga yoga studio in Massachusetts targets men.
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For many people, Friday is their favorite day of the week - after all, it's the start of the weekend and you get to enjoy the latest media highlights from the folks at Mintel. However, we also know that Fridays can sometimes seem like the longest day of the week so we've got some eye-opening mentions to brighten your day. First up, MSNBC used some of our data into the energy drinks market for a story about male energy drink usage that explored the phenomenon of users who guzzle energy drinks but still feel tired afterwards. Next, a Wall Street ...
