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Hey, advertiser. Stop trying so hard to get my attention. Let me rephrase that: You're welcome to a moment of my attention, in which you may communicate (in an entertaining yet succinct manner, please) your product or service and its benefits. If I'm interested, I'll give it a try. If I like it, I'll buy it again; I may even tell my friends about it. This process seems self-evident. Yet many marketers have gotten caught up in getting attention for attention's sake--a desperate race for YouTube views or Facebook likes. And as the cacophony of marketers screaming 'Look at me! ...
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Expert blog A Good Product (Mostly) Sells Itself Hey, advertiser. Stop trying so hard to get my attention.Observations The Beer of Balance MillerCoors has relaunched its 64-calorie beer with a new message focusing on a balanced lifestyle.Kissing Back Researchers in Japan have created a poster that gives the viewer the experience of being kissed.Taking Over the World IKEA has plans to construct an 11-hectare neighbourhood in the Docklands area of East London.Golden Toys Indian parents are investing in customised jewellery for their kids instead of toys.Get Busy with the Fizzy SodaStream is looking to move into skincare.
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Expert BlogChange Happens So, the situation in Greece wasn't as serious as it could have been. But what does the "non-event" tell us about the US consumer?ObservationsIndividuals Will Be Fined NYC airports will begin fining passengers who cause flight delays.Oldies but Goodies The new series of Mad Men featured advertisements lifted straight from the 1960s.A Friend in Deed Danish chocolate brand Anthon Berg is asking customers to pay with the promise of a good turn rather than money.Chipping the Kids Schools in Brazil have started to microchip students' uniforms in a bid to control truancy and quell parental anxiety.Fame! A ...
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For many people, Friday is their favorite day of the week - after all, it's the start of the weekend and you get to enjoy the latest media highlights from the folks at Mintel. However, we also know that Fridays can sometimes seem like the longest day of the week so we've got some eye-opening mentions to brighten your day. First up, MSNBC used some of our data into the energy drinks market for a story about male energy drink usage that explored the phenomenon of users who guzzle energy drinks but still feel tired afterwards. Next, a Wall Street ...
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Two adverts which premiered in the US during the first week of March 2012 point to how a tarnished celebrity reputation can provide a start point for a memorable media campaign. Fiat and DirectTV have both teamed up with the actor Charlie Sheen, playing on his notoriety to create humourous TV spots. The former plays up to the idea of Sheen as a carefree rebel, careering around his mansion in the carmaker's latest model to the delight of a partying entourage, with the tagline 'Not all bad boys are created equal'. The latter takes a comedy-based structure already rolled out ...
