Follow collagen juice travels from East to WestTapping into Mintel’s 2016 Global Food and Drink Trend ‘From the Inside Out,’ connecting diet to appearance is a well-established concept in Asia. In many Asian countries, like Japan, collagen has been used as an ingredient in foods and beverages for many years, touted for its supposed positive effects on skin health. While Asia-Pacific dominates global collagen-enriched juice innovation, Europe has seen a rise in its share of launches in the past year and Latin America is close behind as the third most active region. Now, the ingestible collagen craze appears is catching on in the US markets, with juice drinks playing a central role in product innovation. Overall, the segment is still niche, accounting for less than 1% of total global juice drink introductions.
Backup added collagen with vitamin CDespite the lack of compelling evidence that links added collagen to skin-improving benefits, there is a backdoor for brands to substantiate their products' beauty positioning, namely in the form of vitamin C. The antioxidant properties of vitamin C and its role in collagen synthesis make vitamin C a vital molecule for skin health. EFSA has given approval to the claim that vitamin C contributes to normal collagen formation as well as normal functioning of blood vessels, bones, cartilage and skin. A number of beauty juice drinks on the market, particularly in Europe, where legislation around the use of non-validated claims is a challenge, keep on the safe side by leveraging the combination of both added collagen and vitamin C.
Collagen juices leverage skin and beauty benefits
Acaii Elixir Line E6 Beautiful in Pink Tea Drink, Indonesia This Indonesian product contains 3,000mg of collagen. It is said to rejuvenate the skin, maintain its firmness and promote a glowing skin.
Beauty & Go Skin Brilliance Bioactive Beauty Drink, UK This UK product is described as a skin-protecting juice-based bioactive drink enriched with MacroAntioxidants, collagen and hyaluronic acid.
Fructal Beauty Orange Smoothie with Collagen, Croatia Launched in Croatia, this drink features a fruit content of 99.5%, contains added collagen and is a source of vitamin C.