Mintel Inspire look at how brands are focusing on consumer experience innovation to excite and attract attention. Sacrificio is a wine from Chile that has to be dug out of a mountain side before being enjoyed. In this exclusive observation we look at how consumers are searching for more unique products as well as one-of-a-kind experiences when it comes to spending their cash. Find out more about Inspire content here or hit the download button below to get your free trend observation from Mintel Inspire. You might also be interested in: Meet cold brew cocoa, the next cold drink innovation European wine drinkers seek brand stories, but mostly in vain Bank of America enhances customer experience with digital upgrades Election 2017: What does it mean for consumer confidence?