Julia Buech
Julia Büch is a Food and Drink Analyst, specialising in delivering insights on issues affecting the German market, providing analysis across a range of categories.

From cold brewed popcorn tea to quinoa juice, Germany’s beverage market has seen a wealth of product innovation over the course of 2017. Using Mintel Global New Products Database (GNPD), our team of expert analysts monitor global product launches in order to track the latest category innovation and forecast opportunities for brands.

Here, Julia Büch, Mintel’s Food & Drink Analyst covering the German market, who will give the keynote speech at leading drink conference Drinktec next month, takes a look at some of the most innovative drinks recently launched in Germany.

Julia Büch is a Food and Drink Analyst at Mintel. She specialises in delivering insights on issues affecting the German food and drink market, providing analysis across a range of food and drink categories. Previously Trend & Innovation Consultant at Mintel, Julia was responsible for providing tailored product innovation analysis and client support primarily to Mintel’s German speaking clients.