Article

Reinforcing brand persona in financial services

May 1, 2018
Less than a minute

Join Mintel VP of Research, Lily Harder, as she explores how brands in the financial services industry – and those outside it – are not only creating unique brand personas, but how they are reinforcing those personas through their marketing.

Lily Harder
Lily Harder

Lily Harder is Vice President of Research, Mintel Comperemedia. She specializes in financial services, researching industry trends and competitive intelligence insights.

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