In terms of new launch activity, Germany’s private label share experienced a dip in 2015, the first in many years. To achieve further growth in an extremely competitive environment, German retailers are intensifying their innovation efforts in trendy fields like health and wellness, ethical questions, convenience and premiumization.

Here, Food and Drink Analysts Katya Witham and Julia Buech identify eight innovative private label food and drink launches in Germany and share their thoughts on what makes them so appealing…


Mintel’s Food and Drink Analysts, Katya Witham and Julia Buech, will explore consumer attitudes towards private label across ​five key ​European markets​ in an all exclusive webinar on May 4th at 2 pm CEST. Register here for the webinar.

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