Ways for Western cereal brands to penetrate the Chinese breakfast space Chinese consumers are spending more on breakfast, both in and out of their homes, contributing to an increasingly lucrative breakfast market. According to Mintel research on breakfast foods, there ... Read More
Exploring the requirements of becoming Asia’s ‘next soy’ Aspirations for healthier and ‘cleaner’ lifestyles are what’s driving Asian consumers interest in plant-based protein sources. For instance, Mintel research reveals that a third of urban Thais are ... Read More