Marcia Mogelonsky
Marcia Mogelonsky, Director of Insight, Mintel Food & Drink, has been with Mintel since 2000. Her expertise focuses on a number of areas in confectionery and snacks.

Gone are the days of bland chocolate eggs! This year’s Easter treats launched in the UK are bolder and more creative than ever. Here, we help you find the perfect eggs for the important people in your life.

For the brunch-lover:

Waitrose Chocolate Avocado: This avocado-shaped chocolate egg is really resonating with Millennials, who emptied the supermarket’s shelves in what ended up being the fastest-selling own-brand egg ever sold at Waitrose.

For the nostalgic:

ChokABlok Titchy Jelly Bean Egg: A thick, Belgian milk chocolate egg with a puddle of lime flavour chocolate, crammed with tangy jelly beans and popping candy. As described in Mintel’s 2018 Global Food & Drink Trend ‘New Sensations’, the sound, feel and satisfaction that texture provides is becoming more important for food and drink companies and consumers alike.

For the pub-goer:

Tesco Finest Gin and Elderflower Egg: This egg is described as a combination of intense dark chocolate and milk chocolate infused with aromatic gin and elderflower flavour. Six creamy truffles are also included in the box.

For the quintessential Brit:

Morrisons Eton Mess Easter Egg: The white chocolate hollow egg is decorated with pink candy, mini marshmallow pieces, mini crisp meringues and freeze dried strawberry pieces.

For the fudge-aholic:

Morrisons The Best Hot Cross Bun Fudge: Not into chocolate? We’ve got you covered! For all hot cross bun fans, this fudge is made with Italian orange and lemon peel, sultanas and a sprinkling of cinnamon spice.