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It’s becoming more and more challenging to identify winning new product concepts. Product proliferation, shifts in channels and distribution, and market and category fragmentation make for a very complex environment. However, it is undeniable that product innovation drives growth, and today, it’s more important than ever to find those successful new product ideas.

At this year’s New Products Conference 2017, Mintel’s Lynn Dornblaser and David Jago, Directors, Innovation & Insight, will discuss what’s happening in the market, what consumers are thinking, as well as how to weed through the clutter of new product introductions to find those winning ideas.

Here, we feature a selection of some of the most innovative products in the US and Canada focused on taste, experience and brand values that are garnering interest among consumers today:

Headed to New Products Conference 2017? Join Mintel’s Lynn Dornblaser and David Jago, Directors, Innovation & Insight, on September 12 at 3:45 pm to find out what’s happening in the market and what consumers are thinking to help you unlock the secrets to new product success. Learn more here.