We’re all very proud of our new products database and it’s used by hundreds of companies around the world to help with competitor monitoring and new product innovation. As one of the suite of Mintel products used within the cpg market, we’re always developing new ways to use the data that we produce. We’re also always developing new ways to make everyone understand the depth of the data we have. For example – if you had a receipt for all the products that we have bought and put on the GNPD, it would stretch to over 5km in length. There are lots of initiatives like this – the attached video is an introduction to GNPD – something worth watching to find out why we do it. Of course, any questions about this or any ideas you have, please do get in touch