Today, a massive 80% of Brits claim that they use social networks – and highlighting the importance they play for brands – nearly one in five (19%) Brits who use social media claim to have purchased a product they were previously unaware of after a brand or retailer posted about it on a social or media network.

With Social Media Week drawing to a close, we highlight five facts showing how UK consumers are interacting with social media in 2014…

Brits using social networks to learn about products

Brits visiting four or more social networks

16-24-rarely using-networks

Over 65 Using Facebook

Consumer creating content to share

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