“Keep it simple, stupid” is an old expression yet it is still relevant for most practices today.

As we at Mintel develop our use of infographics (especially for the more complex data sets), we’re ensuring our design teams take a step back from the work they produce and look at it from a client’s point of view.

Is the data story clear? Is it giving the story we want to pass on, the exact insight we’re trying to make accessible?

There are many great sources of inspiration, but one we really love is the Guardian’s DataBlog, it regularly shows how we can interpret the mass of data in simple, coherent ways.

Just some of our favourites from 2011:

Big Society CO2 Emissions by Country

…and an old favourite: Public Spending (though this my look a little different today!)

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