This week at Mintel we aired Britain’s dirty laundry in public. Indeed, according to our latest research on the nation’s laundry habits, fewer than 8 in 10 British men change their undies every day. The story made a splash in most of the nationals, and was referenced, along with our senior consumer analyst Richard Caines in the Daily Mail, Daily Star, The Daily Telegraph, The Times, The Sun, The Huffington Post and the Scotsman in the UK. In India, the story appeared in The Times of India, Mid Day and Daily India, in South Africa on IOL. “Our research reveals there is a distinct whiff of laziness amongst men in the UK today when it comes to underwear.” Richard said.

On Thursday, our Director of Retail Research Richard Perks proved to be one of the favourite retail commentators for the British media, responding to the Tesco’s results with analysis which appeared in a number of nationals. He started with an interview with BBC, then went on to do ITV news, a live interview on CNBC and the evening slot on CNN. He was also featured on Telegraph TV, Marketing Week and Marketing magazine. Today, City AM also featured a page lead exclusive article written by Richard with comment and analysis of Tesco’s results. Richard was also in demand earlier in the week as The Telegraph featured his analysis on the M&S festive sales figures. “I’ve never seen M&S have to discount so much to clear stock.” said Richard, while recognising the good performance of the group overall.

And it looks like in times of economic struggle, the Duchess of Cambridge – formerly Kate Middleton- is helping to boost the economy by a staggering

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