Mintel in the Media - this week's highlights

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Published on January 20th, 2012

The week started off on a high note in the US press office, as David Browne, senior analyst at Mintel was quoted by The New York Times for a piece about the ever-growing Greek yogurt industry. According to Browne, Greek yogurt’s recent success is due to the fact that it’s “an indulgent texture, but it’s guilt-free.”

In financial news, Mintel Comperemedia data and quotes from Andrew Davidson appeared in a CreditCards.com article about balance transfer card offers that was picked up by NASDAQ and Yahoo! Finance, while our direct mail figures (consumers received 447 million credit card offers in November 2011 compared to 346 million during the same time period in 2010) were referenced in a Wall Street Journal story that discussed the increase in credit card spending as a result of a boost in consumer confidence.

Meanwhile, George Augustaitis was quoted extensively in Blac Detroit Magazine where he was asked to comment on the hybrid market and how automotive companies can attract African-American consumers – a potentially lucrative demographic. Also of note, MediaPost Marketing Daily used Mintel’s insight into the Hispanic consumer for an article that discussed the relationship between the weight-loss industry and the Hispanic community.

Closing out the week, Mintel data and analyst commentary appeared in four Beverage Industry articles – the first discussed superfruits usage in juice drinks, the second and third quoted global drinks analyst, Sarah Theodore. She was asked to give her opinion of innovation in the juice industry, as well as the decline in popularity of certain superfruits like pomegranate. The last of the four referenced our intelligence on the cider market.

Over in the UK, our new year dieting release continues to hit the headlines, this week featuring in The Guardian. Still with health and also in The Guardian, our cosmetic surgery research highlighting the growing interest in surgery among Britain’s teens also earned us some great coverage.

There seems to be no end to the demand for our retail research, indeed, we had some amazing high profile coverage in this week’s Sunday Times. Andrew Morris at Signature, the investment firm, quoted Mintel as saying: ” Mintel, is forecasting growth of about 60% in online clothing sales between 2010 and 2015, so Asos should be well positioned for ongoing growth.”

Meanwhile, our Principal Trends analyst Richard Cope featured in a high profile article in The Times, entitled “Don’t write off print just yet”. The article stemmed from Richard’s presentation at the APA International Content Summit – including how Richard ‘stunned’ his audience with trends highlighted from Mintel Inspire.

Mintel’s Richard Perks continues to be in constant demand with media. Firstly, Richard was interviewed by CNN on the European luxury market. You can watch the interview here. Then, he featured on BBC Radio Wales talking about Peacocks, the clothing retailer, and their efforts to find an investor. Moreover, Richard commented on the state of high street retailing for The Daily Telegraph: “Maybe there were so few profit warnings in January, because we got the warnings and downgrades out of the way before Christmas,” said Richard Perks, long-time retail analyst at Mintel. While Mintel’s data was used once again by The Daily Telegraph in a piece on weddings ashore.

Just as the media can’t get enough of Mintel’s retail coverage, the Kate Middleton effect continues to be a huge favourite amongst the UK media. Once again Mintel’s Alexandra Richmond is quoted, this time in the Daily Mail where Alexandra says ‘Women in the UK aged 25-34 are most likely to want to recreate the style of the Duchess of Cambridge. The average dress from Reiss nudges the £200 mark and the versatile nude LK Bennett sledge shoes cost £195′. Meanwhile, the love of Kate has spread globally, with Alexandra quoted in Terra in Brazil, The Star in Canada and making the front page of Grazia in the UK.

And recent Mintel research on meat-free products came in to the headlines during the week, with Mintel’s Kiti Soininen interviewed on BBC Radio 4 You and Yours, where Kiti revealed the nation’s meat eating habits. Our vegetarian research was also used in this week’s Scotland on Sunday.

On to the exciting news of Mintel’s new office openings in Singapore, Malaysia and India, generating great coverage internationally including Campaign Asia, Reuters, Research, mrweb.com,TheSacrementobee.com, Yahoo Finance,FinanzNachrichten.de, Asia Media Journal, Web 20 journal.

The appointment of Mintel’s new beauty and personal care VP also gained extensive coverage in the beauty trade globally, appearing on Happi, CosmeticDesign.com, Beautypackaging.com, Drugstorenews.com, and Money.msn.com. Our beauty expertise was also highlighted in The Metro – with a story on men’s grooming products.

In Italy, La Repubblica, one of the major national papers, highlighted Mintel’s vintage trend in its female supplement “D- La Repubblica delle Donne”, while our sauces and table condiments research was used in the Italian trade publication Food, and in Germany our all-inclusive holidays research was quoted in Finanznachrichten.de. Finally our yogurt research was quoted in Χρ?μα Online and Chris Brockman was quoted in Food Manufacture on the surge of the frozen yogurt market.