Mintel in the Media – this week’s highlights
We topped out at 100 degrees this week in Chicago and this week’s press coverage was just as hot, as things kicked off with a great interview fielded by new products guru, Lynn Dornblaser. Lynn was interviewed by National Public Radio for an article about the kosher foods industry. She was quoted as saying that “there is a feeling by many consumers that kosher is somehow better, more wholesome.”
Next up, The Detroit News quoted heavily from our most recent Camping and Camping Equipment report for a story about a possible resurgence of camping at Michigan state parks. The report, which included a quote from Senior Lifestyles and Travel Analyst Fiona O’Donnell, suggests that camping has been on the decline because many families see the activity as being too much of a hassle for a family vacation.
Meanwhile, our data on the men’s toiletries market was referenced in a Los Angeles Times story that was reprinted across the country in publications like local favorite, The Chicago Tribune and Natural Foods Merchandiser sought out our opinion of the future of the baby food industry for a quick piece about the top gourmet baby foods.
Also of note, MediaPost Marketing Daily highlighted our sports intelligence for a piece about licensed apparel. According to Mintel data, almost half of sports fans (44%) will not wear team-branded clothing unless it bears the name of their favorite team.
Another big win this week came when our insight was included in three separate Drug Store News articles. The first used our teen and tween beauty consumption figures (61% of 9-11-year-olds want to wear more makeup than their parents allow), the second story examined the energy drinks market and the third discussed the possibility of the teen demographic becoming a burgeoning target in underarm care.
It was also a fantastic week for our finance research with The Telegraph quoting Mintel in an article about millions being unclaimed in ‘lost’ savings accounts. Previous research by specialists Mintel suggested that there was at least £12 billion of shares from privatised companies that had never been claimed. That means the dividends on these shares have also been left unpaid. The same story was featured on Yahoo! Finance.
On to fashion, The Independent on Sunday talked about how “Jigsaw goes for the Kate effect ”. The Duchess of Cambridge has been credited with boosting Britain’s faltering economy by £1bn, according to Mintel, such is the strength of the Kate effect.
Still with beauty, the Sunday Mirror talked about teeth trends and how Cosmetic Dentistry is growing at a rate of around a third year on year according to Mintel.
Mintel was then called to comment on an article about PwC’s sustainability report in Packaging News. Our Senior Global Packaging Analyst, Benjamin Punchard, welcomed the report. He told PN: “I’m pleased that there seems to be a consensus that the term ‘sustainable packaging’ has had its day. It meant so many different things anyway that the claim has perhaps become just background noise.”
Following on from our hugely popular biscuits report, the Daily Mail reported how the custard cream is the “Cream of the crop!” as Britain’s youngsters turn to traditional biscuits despite new temptations on offer. Senior Food and Drink Analyst Alex Beckett said: “The youth of Britain is growing up immersed in digital media, text-speak and cutting-edge gadgetry but this doesn’t mean they don’t appreciate a good old-fashioned Custard Cream. They may lack TV support or big-name brands, but the humble Bourbon, Malted Milk and Custard Cream are cherished by teens and students.” Also quoting Alex, The Sunday Times followed up with the same story, The Daily Star, Bakery and Snacks, and Consudel in the Netherlands. While in South Africa Food stuff quoted David Jago, Director of Innovation and Insights at Mintel, who said given the obesity epidemic, “weight management is the single most important health and wellness issue facing the nation.”
Finally, over in Ireland, The Irish Independent talked about how Irish retailers have much to learn from ‘category killer’ IKEA. The UK-based research company Mintel calculates that IKEA has 9.6pc of the market share, despite only having 18 stores in the UK. It has also found that more than one-third of British families have bought items from IKEA in the past three years and more than two-thirds visit the shop more often than they go to church.
Over in Europe, Finanza e Mercati, the Italian newspaper dedicated to the financial and economic world, featured our analysis on P&G cuts, quoting our Senior Household Analyst, Richard Caines. Still in Italy, male grooming and in particular suncare was featured twice in the news agency ANSA, then in the daily national paper L’Unita’.
In the meantime, in France, Agroalimentaires News quoted our successful research on private labels launches overtaking branded for the first time in 2011 in a piece titled: “Royaume-Uni : plus de lancements sous MDD que sous marques nationales”.
Our US male grooming research was used in Gulf News which talked about how Men’s grooming is one of the fastest growing segments in the beauty business. Chicago-based research firm Mintel forecasts that sales of men’s toiletries will hit $3.2 billion by 2016, up from an estimated $2.6 billion this year and $2.2 billion (Dh8.04 billion) in 2006.