Mintel in the Media – this week's highlights

March 26, 2013
16 min read

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights this week include:

US:

  • Huffington PostStarbucks brand loyalty keeps it ahead of the artisanal coffee movement. Before we explain, it’s important to note a Mintel study from October 2012 on coffee houses and donut shops, which revealed that Starbucks continued to outperform its competitors, including McDonald’s, Dunkin’ Donuts, Krispy Kreme, smaller chains and independent outfits.
  • New York TimesTwo sides to a deodorant campaign. But today, unisex deodorants account for only 12 percent of the market, according to the research firm Mintel, down from about 35 percent in 1990. With 91 percent of Americans using deodorant, according to Mintel, there are few nonusers to win over, so charging more for more effective and innovative products has enabled Degree and other brands to grow steadily through the economic downturn.
  • Los Angeles TimesOrganic Chinese restaurants hunger for acceptance. Now, though, Cam, Tam and others may be tapping into a growing market of health-conscious, socially responsible Chinese food lovers, according to a January report from market research firm Mintel Group Ltd. in London. Asian Americans are the ethnic group most willing to eat healthful food and to advocate sustainability of food sources, the Mintel report found.
  • Wall Street Journal (MarketWatch)Nightmare bacteria puts hand hygiene in spotlight. The U.S. market for hand, shower and bath soap (excluding hand sanitizers, face wash and industrial cleansers) is expected to surpass $4.6 billion in sales this year, up 9% from five years earlier, according to research firm Mintel.
  • Yahoo! Finance USMintel welcomes Tonya Roberts as new multicultural analyst. Mintel, the leading global supplier of consumer, product and media intelligence is pleased to announce the addition of Tonya Roberts to their reports team. Tonya will join Mintel as a multicultural analyst with more than 20 years of market research experience.
  • Salt Lake TribuneHealth nut: those who eat gluten-free find joy in almond flour. Gluten-free food is an estimated $4 billion to $6 billion food industry, and projected to keep expanding, according to the market research company Mintel.
  • Payments JournalDurbin Amendment has little effect on debit card marketing. Mintel Corp.’s latest data show United States debit issuers haven’t slowed marketing their card programs, just changing the emphasis: Today’s direct marketing campaigns encourage people to use debit because of security and convenience, particularly for everyday purchases. Marketing pieces try to get people to use their debit cards more, activate new cards or take advantage of just-released card features. Banks have also started to introduce statement rewards programs to replace the old style debit reward programs
  • Chicago TribuneChicago chocolate artisan known for Vosges preps Wild Ophelia for mass market. Lynn Dornblaser, director of consumer packaged goods insight at Mintel International, called Markoff’s two-premium-brand strategy “really smart,” because it exploits the mass market opportunity without diluting the higher-end Vosges brand. And despite a rocky economy that’s keeping consumers cautious about spending, chocolate has been selling. “Consumers still want to give themselves a small treat, and these are the kinds of products that can allow them to do that,” Dornblaser said. “It’s not a big investment and it’s something that can give you a little bit of pleasure when you’re not able to do other things.”
  • NY Daily NewsMore and more creative chefs and entrepreneurs are expanding the range and quality of kosher foods. And a 2009 survey by research firm Mintel revealed that “Christians, Muslims, Jews and atheists alike are helping fuel the robust market for kosher foods,” with consumers choosing kosher for “safety and quality.”
  • BankrateBanks push savings bonuses. According to a survey from Chicago-based marketing consultant firm Mintel Comperemedia, 40 percent of all offers to open a new savings account in 2012 included some kind of incentive. Those incentives include cash bonuses or higher interest rates for larger deposits.
  • Beauty PackagingLIP service. A July 2012 study by Mintel on the color cosmetics market determined that lipstick and lipgloss are equally likely to be worn by a full 71% of respondents, with younger respondents more likely than their older counterparts to wear lipgloss, tinted lip balm and lip stain.
  • MediaPost Marketing DailyYoung adults, families with kids drive ethnic foods. As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, “they are eager to explore lesser-known cuisines with unique flavor combinations,” notes John N. Frank, category manager, CPG food & drink at Mintel.

 

UK:

  • The Times: We go without but our pets take the biscuits. Analyst Mintel said sales of snacks and treats for dogs rose by 6% in 2012.
  • The Sunday Telegraph: Best of Blogs. Best Food and Drink Business Blogs – www.mintel.com/blog. International food and drink researcher Mintel’s blog offers expert insights on the changing nature of the high street, from customers examining products before buying online to the varying ingredients used within food chains.
  • The Sunday Times: How to bag a holiday deal on the high street. Mintel shows that of the estimated 94,m holidays that will be sold in the UK in 2013, less than 1 in 5 will be bought on the high street.
  • The Daily TelegraphNando’s nation: the chicken that conquered Britain. In Britain the chain is notable for its paucity of advertising – its budget is negligible compared with KFC or Burger King, for example. Instead it has assiduously cultivated what Helena Spicer, a food industry analyst for Mintel, calls ‘lifestyle branding elements’ – judiciously dropping the famous names who have passed through the restaurant’s doors on a blog on its Facebook page (13 million followers) and promoting summer music events under the name GigNics.
  • The Independent: The fizz has fallen flat: champagne cut from inflation basket. Sales have slumped by more than 30 per cent from £1bn in boom-time 2007 to an estimated £690m last year, according to marketing analysts Mintel.
  • The Independent: Beauty: The lazy girl’s guide to lustrous hair. According to new research from Mintel, dry shampoo accounted for three per cent of shampoo launches last year, compared to just one per cent five years ago.
  • Bloomberg: Galeries Lafayette Seeks Renaissance Amid Store Death. Owning brands “brings the benefits of higher margins,” John Mercer, an analyst at Mintel in London, said in a phone interview. It’s also “a competitive advantage because you’re offering a brand that can’t be bought from” rivals.
  • China Daily Europe: Starbucks upbeat about China. Starbucks upbeat about China. The number of cafes in China doubled from 15,898 in 2007 to 31,783 in 2012, according to a report from UK-based research company Mintel Group Ltd.
  • Scotsman: Do ‘scientific’ cosmetics really work? And when you consider Mintel’s estimate that £1 billion will be spent on facial skincare products in the UK this year, growing to £1.2 billion by 2015, there’s a lot at stake.
  • China Daily Europe: Humble bean brews up a success story. According to research firm Mintel, the Chinese mainland market for packaged coffee products has grown at a compound annual growth rate of 18 percent a year since 2007 and could rise another 75 percent to 16 billion yuan ($2.5 billion) by 2017.
  • Express: The sweeter side of chocolate. According to a recent report we Brits spent almost £4billion on chocolate in 2011. Mintel research reveals that 89 per cent of us eat chocolate.
  • Brand Republic: Sector Insight: fruit juice, juice drinks & smoothies. Graphic
  • European Supermarket MagazineSoft drink challenges. Mintel’s 2011 research showed European trends that are forcing the hand of many soft drinks companies, which have deep-routed issues behind them. Carbonates are struggling to compete in terms of volume with other soft drinks, in particular in the mature West European markets.
  • Cosmetic Design Europe: Mintel notes dry shampoo segment gaining momentum in EU markets. According to the market researcher’s global new products database (GNPD), demand for dry shampoo is building momentum in Europe with the UK leading the way, where nearly a quarter (23 per cent) of women are invested in the segment.
  • The Daily Mail: Cheese and onion or salt and vinegar? How the colour of your crisp packet can affect how they taste. A 2009 Mintel survey found the most popular flavour of crisp is Cheese and Onion, followed by Ready Salted and then Salt and Vinegar.
  • The Daily Mail: Crunch time for flapjacks: U.S. cupcakes and muffins stamp out old British favourite. And while flapjack sales flop, those of muffins have almost doubled over the same period, said market analysts Mintel.
  • The Daily Mail: So Linda, how DID you get such a perfect tum at 51? You don’t need diets or surgery, says TV’s Linda Barker. Just willpower and a tight pair of jeans… In a Mintel survey, three-quarters of women said they felt most insecure about wobbly stomachs
  • Reuters: RPT-FEATURE-Drinks companies cheer ladies’ nights in India. While vodka and ready-to-drink beverages such as Bacardi Breezers are still among the most popular choices for Indian women, they are increasingly turning experimental, according to research firm Mintel.
  • The Drum: Being produced in Britain becomes key factor for food-buying following horse meat scandal. Food being of British origin has been found to be the most important factor to consumers since the horse meat scandal broke, research by Mintel has found out.

APAC:

  • Yahoo! News (Singapore): Humble bean brews up a success story. According to research firm Mintel, the Chinese mainland market for packaged coffee products has grown at a compound annual growth rate of 18 per cent a year since 2007 and could rise another 75 per cent to 16 billion yuan (US$2.5 billion) by 2017.
  • China Daily: Humble bean brews up a success story. According to research firm Mintel, the Chinese mainland market for packaged coffee products has grown at a compound annual growth rate of 18 per cent a year since 2007 and could rise another 75 per cent to 16 billion yuan (US$2.5 billion) by 2017.
  • Reuters (India): Drinks companies cheer ladies’ nights in India. While vodka and ready-to-drink beverages such as Bacardi Breezers are still among the most popular choices for Indian women, they are increasingly turning experimental, according to research firm Mintel.
  • Yahoo! Finance (India): Drinks companies cheer ladies’ nights in India. While vodka and ready-to-drink beverages such as Bacardi Breezers are still among the most popular choices for Indian women, they are increasingly turning experimental, according to research firm Mintel.
  • International Business Times (India): Drinks Companies Cheer Ladies’ Nights in India. While vodka and ready-to-drink beverages such as Bacardi Breezers are still among the most popular choices for Indian women, they are increasingly turning experimental, according to research firm Mintel.
  • Sina (China): Humble bean brews up a success story. According to research firm Mintel, the Chinese mainland market for packaged coffee products has grown at a compound annual growth rate of 18 per cent a year since 2007 and could rise another 75 per cent to 16 billion yuan (US$2.5 billion) by 2017.
  • Dai Bieu Nhan Dan (Vietnam): Vietnamese coffee is highly evaluated. A new research from Mintel reveals that Vietnam is the leading innovator in “authentic’’ coffee -i.e. ground or whole bean, accounting for around a quarter (23%) of all new products launched in this segment in Asia over the past two years.
  • Food and Bev AsiaAs Vietnam leads the way in ground and whole bean coffee New Product Development, will Vietnamese consumers learn to love western coffee brands? As Starbucks opens its first store in the country in Ho Chi Minh City, and Vietnam becomes its 12th market across the Asia Pacific region, Mintel explores the opportunity of the coffee market in Vietnam and beyond.
  • Vina Corp (Vietnam): Mintel: Starbucks không ph?i là ‘??i th? ?áng g?m’ c?a cà phê Vi?t. D?a trên k?t qu? c?a cu?c kh?o sát v? th? tr??ng cà phê t?i Vi?t Nam và m?t s? qu?c gia khác, Công ty nghiên c?u th? tr??ng Mintel cho r?ng, Starbucks không ph?i là “??i th? ?áng g?m” ??i v?i cà phê Vi?t Nam.
  • NHD Monday (Vietnam): Vietnam is the leading innovator in “authentic’’ coffee. Công ty Nghiên cứu thị trường Mintel vừa tiến hành cuộc khảo sát về thị trường cà phê tại VN và các quốc gia khác. Khảo sát cho thấy VN là quốc gia hàng đầu về cà phê “đích thực”, điển hình là cà phê xay hay cà phê nguyên hạt ước tính chiếm khoảng ¼ (23%) tất cả các sản phẩm mới trong cùng phân khúc được đưa ra thị trường tại châu Á trong vòng 2 năm vừa qua.
  • VN Express (Vietnam): The Vietnamese consume an average of 1,15 kg coffee every year. Con số này gấp bốn lần so với quá trình phát triển sản phẩm mới ở Trung Quốc (ước tính khoảng 6%) trong cùng kỳ, theo kết quả khảo sát của Công ty nghiên cứu thị trường Mintel.
  • Dien Dan Dau Tu (Vietnam): The Vietnamese consume an average of 1,15 kg coffee every year. Theo dữ liệu sản phẩm mới toàn cầu của Mintel, xét về nhu cầu thị trường, Việt Nam chiếm 1/10 (10,1%) thị trường sản phẩm cà phê mới được ra mắt tại châu Á.
  • Phap Luat (Vietnam): The Vietnamese consume an average of 1,15 kg coffee every year. Thị trường bán lẻ cà phê Việt Nam đã đạt 127,33 triệu USD trong năm 2008 và tăng lên khoảng 287,34 triệu USD năm 2012. Mintel dự đoán sẽ tăng đến 573,75 triệu USD vào năm 2016.
  • Australia Food NewsDrinks trends predictions in US for 2013-2014. Organisers of the Healthy Beverage Expo also expect to see more natural sweeteners and flavourings, which they say “could dramatically affect the soft drink business”. Australian Food News reported recently that UK research from Mintel and the Leatherhead Food Research group found that there is a global trend towards natural flavours, rather than artificial or synthetic flavours.
  • People’s DailyStarbucks upbeat about China. The number of cafes in China doubled from 15,898 in 2007 to 31,783 in 2012, according to a report from UK-based research company Mintel Group Ltd.

 EMEA:

  • Le Figaro: Lindt, le meilleur chocolat contre la morosité.
  • La Stampa (Italy): Shampoo secco: the new biz. Era quasi sparito dalle abitudini dei consumatori. Una ricerca condotta da Mintel Beauty & Personal Care scopre invece che sta tornando, e anche con una bella rincorsa.
  • La Vanguardia (Spain): Londres lucha por la bandera de la moda masculina con la apuesta de Burberry. Independientemente de la ciudad elegida por Westwood, Londres no parece dispuesta a dejar pasar el tren de un mercado creciente como es la moda masculina que, a la espera de conocer los resultados de 2012, creció un 3,2 por ciento en 2011, según los cálculos de la firma de investigación de mercados Mintel.
  • Food HollandMarktaandeel natuurlijke kleurstoffen overteft dat van kunstmatige. De mondiale vraag naar natuurlijke kleurstoffen was het afgelopen jaar voor het eerst hoger dan die van de kunstmatige varianten. Dat blijkt uit nieuwe data van onderzoekers Mintel en Leatherhead Food Research.
  • Dubai News: Galeries Lafayette Seeks Renaissance Amid Department Store Death. Owning brands “brings the benefits of higher margins,” John Mercer, an analyst at Mintel in London, said in a phone interview. It’s also “a competitive advantage because you’re offering a brand that can’t be bought from” rivals.
  • Modaes (Spain): El mercado de los grandes almacenes en China duplica su tamaño en seis años. Los grandes almacenes proliferan en China. El incremento de la riqueza y del poder adquisitivo de los consumidores chinos ha hecho que el mercado de los grandes almacenes duplique su valor en seis años, pasando de 50.600 millones de dólares (39.127 millones de euros) en 2007, a 109.900 millones de dólares (84.983 millones de euros) en 2012, según se desprende de un informe realizado por la consultora Mintel
  • Hospitality Industry (Netherlands): Younger Americans and households with children remain key. new research from Mintel on the ethnic foods market. Some nine in 10 adults aged 25-to-34-years-old say they prepared ethnic food at home in the past month versus only 68% of those 65+. In addition, 91% of Americans with children under the age of 18 in the home cooked ethnic food compared to 78% of those without child.
  • L’Observatoire des Cosmétiques (France): Le potentiel de croissance des cosmétiques naturels en Chine. Et il semble que les produits qui contiennent des ingrédients naturels pourraient en bénéficier, puisqu’une nouvelle étude du cabinet d’études Mintel montre que 90 % des consommatrices chinoises urbaines ont tendance à acheter des produits naturels, pourcentage qui monte à 92 % pour les 30-39 ans et à 94 % pour celles qui ont les plus gros revenus.
  • Food and Drink Europe: Traceability ‘substantially’ more important post horsegate: Mintel. Buying traceable, local and British food has risen “substantially” up consumers’ agendas since the horsemeat scandal, according to the latest research from Mintel.

Brazil:

  • Folha de S. Paulo‘Bancos estão mais seletivos’, diz sindicato da microindústria. O faturamento do mercado de sorvetes no Brasil cresceu 26,5% em 2012, segundo as estimativas de um levantamento da Mintel, empresa de pesquisa global. A evolução em 2011 também foi positiva, 17,1% ante 2010.
  • Mundo do MarketingConsumo de sorvetes premium é maior no Nordeste. Relatório Sorvetes da Mintel mostra que o mercado de sorvetes brasileiro cresceu 33,3% nos últimos cinco anos, alcançando um volume de 398 milhões de litros.
  • FoodBev: Brazil is the new market for luxury ice cream, says Mintel. Relatório Sorvetes da Mintel mostra que o mercado de sorvetes brasileiro cresceu 33,3% nos últimos cinco anos, alcançando um volume de 398 milhões de litro.
  • Confectionery NewsBrazil’s cocoa import reliance leaves chocolate market vulnerable, says Mintel. Brazil’s reliance on cocoa imports exposes the domestic chocolate market to price variation, according to market analysts Mintel.
  • Diario do ComercioConsumidor quer produto sustentável, mas com preço baixo.  A melhor forma para contornar isso é combinar funcionalidade e preço acessível com tecnologias sustentáveis. Produtos e empresas que são capazes de aliar preço, qualidade e sustentabilidade estarão melhores posicionados para capturar a atenção deles e conseguir resultados”, afirma Sheila Salina, analista sênior de Pesquisa da Mintel no Brasil.
  • Cosmetico Br: Pesquisa da Mintel revela força do varejo no Brasil. De acordo com os resultados da pesquisa realizada em janeiro de 2013 pela agência de pesquisa Mintel, com 1.500 adultos a partir de 16 anos, nos últimos 12 meses, 86% dos entrevistados compraram no varejo algum item de beleza (maquiagem, produtos para pele, fragrâncias ou produtos pós-barba), sendo 17% através de franquias e 31% através de venda por catálogo/direta.

 

 

 

 

 

 

 

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