Mintel's Susan Wolfe Discusses Challenges and Fees in the Banking Industry

Consumers are quickly becoming fed up with banking fees. If your financial institution began charging $2 a month for the convenience of having a debit card with your checking account, what would you do? Recent research from Mintel Comperemedia found that only 19% of consumers would pay the fee and continue to use the card. Here, Susan Wolfe, VP of Financial Services at Mintel Comperemedia, discusses how banks can keep customers happy while still turning a profit.