British Millennials are assumed to be naturally green – they’ve embraced cleaner, digital lifestyles that eschew the need for lots of products that eat up resources, they are less likely to drive and issues like ecologically sound corporate behaviour matter more to them than to the average consumer.

When the UK Gen Y become parents, are they still as green?

In this exclusive download, learn about the changes in this demographic’s behaviour. How has growing up in an age when ‘convenience is king’ affected their liklihood to be ‘green’ and what factors influence and affect this choice?

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Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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