They are lining the shelves and should soon be lining our mantle pieces, but latest research from Mintel reveals there may be a little less writing this year, as sales of Christmas cards are declining. Over the past four years, there has been a dramatic decrease in the number of Brits buying Christmas cards as while in 2006 as many as 84% of us sent a Christmas card, this has dropped to just 73% in 2009.

The value of Christmas card sales has also declined. Over the past five years, sales of Christmas cards have decreased by 5% from

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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