The Foods That Make Billions

Mintel were proud to credited with thanks on the recent BBC programme – The Foods that make Billions. Focusing on bottled water, cereals and finally yogurt, this 3-part programme told the ‘untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brand’.

There is also a really good blog post that accompanies this series.

It was a genuinely fantastic programme with incredible candour and honesty from the leaders of Nestle, Danone & Pepsi, amongst others. This was not a fluffy programme and certainly not dumbed down, but one that brought the argument to the industry and the industry took it on – very very impressive.

Retail Market

We deal in market retail science, not therapy. Four out of five of the world’s most successful retailers use Mintel to develop their offerings, understand their competitors’ shoppers and manage their suppliers.

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