Expert Blog

guy with loudspeaker

A Good Product (Mostly) Sells Itself

Hey, advertiser. Stop trying so hard to get my attention.

Observations

beer

The Beer of Balance

MillerCoors has relaunched its 64-calorie beer with a new message focusing on a balanced lifestyle.

kiss

Kissing Back

Researchers in Japan have created a poster that gives the viewer the experience of being kissed.

world

Taking Over the World

IKEA has plans to construct an 11-hectare neighbourhood in the Docklands area of East London.

gold toy

Golden Toys

Indian parents are investing in customised jewellery for their kids instead of toys.

fizzy water

Get Busy with the Fizzy

SodaStream is looking to move into skincare.

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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