Expert Blog

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A Good Product (Mostly) Sells Itself

Hey, advertiser. Stop trying so hard to get my attention.



The Beer of Balance

MillerCoors has relaunched its 64-calorie beer with a new message focusing on a balanced lifestyle.


Kissing Back

Researchers in Japan have created a poster that gives the viewer the experience of being kissed.


Taking Over the World

IKEA has plans to construct an 11-hectare neighbourhood in the Docklands area of East London.

gold toy

Golden Toys

Indian parents are investing in customised jewellery for their kids instead of toys.

fizzy water

Get Busy with the Fizzy

SodaStream is looking to move into skincare.

Retail Market

We deal in market retail science, not therapy. Four out of five of the world’s most successful retailers use Mintel to develop their offerings, understand their competitors’ shoppers and manage their suppliers.

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