Expert Blog

 

lights highway

Driving Brand Interaction

The recession forced automakers to rethink how to engage with consumers and social media has created positive brand interaction in a difficult environment.

 Observations

 

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 Fresher Hospital Grub

A Michigan hospital has added an holistic element to its healing by installing a greenhouse garden on its rooftop which will help feed its patients.

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 The Perfect Barbecue Companion

In Brazil, Skol 360º is launching a magazine ad to show the “barbecueability” of the brand.

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 Love in the Fields

Weed Dating is a practice that combines speed dating and collaborative farming in hope of helping young, rural US agriculturists find love.

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 The Life of a Fry

McDonald’s Canada has released a video detailing exactly how the chain’s French fries are made.

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Smart Highway

By mid-2013, the Netherlands will have glow-in-the-dark roads in a bid to improve safety.

 
 

 
 

Retail Market

We deal in market retail science, not therapy. Four out of five of the world’s most successful retailers use Mintel to develop their offerings, understand their competitors’ shoppers and manage their suppliers.

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