Expert Blog

 

lights highway

Driving Brand Interaction

The recession forced automakers to rethink how to engage with consumers and social media has created positive brand interaction in a difficult environment.

 Observations

 

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 Fresher Hospital Grub

A Michigan hospital has added an holistic element to its healing by installing a greenhouse garden on its rooftop which will help feed its patients.

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 The Perfect Barbecue Companion

In Brazil, Skol 360º is launching a magazine ad to show the “barbecueability” of the brand.

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 Love in the Fields

Weed Dating is a practice that combines speed dating and collaborative farming in hope of helping young, rural US agriculturists find love.

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 The Life of a Fry

McDonald’s Canada has released a video detailing exactly how the chain’s French fries are made.

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Smart Highway

By mid-2013, the Netherlands will have glow-in-the-dark roads in a bid to improve safety.

 
 

 
 

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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