Expert Blog

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Green Identity

As going green increasingly becomes part of consumers’ social identity, social networking is being used to encourage and incentivize eco-conscious behaviors.

Observations

 cereal

In One Swift Move

Aptonia has launched a sports cereal bar that can be opened in one movement, in one second.

 house

When Four Become One

Simon Woodroffe, former star of Dragons’ Den, has created a prototype home that offers four times the rooms within the space of a one-bedroom flat.

 prepare

Prepping for Disaster

‘Doomsday preppers’ are getting mainstream attention.

 teen

How to Survive Puberty

A comic tries to teach Colombian boys how to overcome the challenges of puberty.

 men

A Man’s Shampoo

Men’s apparel and grooming products company Raymond has announced its plans to soon launch the India’s first ever beer shampoo, aimed at men.