Expert Blog

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Green Identity

As going green increasingly becomes part of consumers’ social identity, social networking is being used to encourage and incentivize eco-conscious behaviors.

Observations

 cereal

In One Swift Move

Aptonia has launched a sports cereal bar that can be opened in one movement, in one second.

 house

When Four Become One

Simon Woodroffe, former star of Dragons’ Den, has created a prototype home that offers four times the rooms within the space of a one-bedroom flat.

 prepare

Prepping for Disaster

‘Doomsday preppers’ are getting mainstream attention.

 teen

How to Survive Puberty

A comic tries to teach Colombian boys how to overcome the challenges of puberty.

 men

A Man’s Shampoo

Men’s apparel and grooming products company Raymond has announced its plans to soon launch the India’s first ever beer shampoo, aimed at men.

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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