In this month’s Market Review we look at a steady market: clothing. While there have been huge changes, certainly in the nature of world trade, this sector is rarely featured among the best performers largely because of a long period of deflation across the world. But this is not to say there are not opportunities or innovation. Do you want to know how to address these changes? Find out more about how our market size data can help your business decision.

Finally, if you are a current client, take a look at our New Market Reports to see the latest GMN reports that have been published.

Here is an overview of current markets on the rise, in decline or remaining steady:Growing Market SzieSteady Market SizeDeclining Market Size

The above is a guide to the market performance for some recently published data.

Barometer Definition: +2% to -2% is the range for the “Steady” category. Anything above or below this range is defined as “Growing” or “In Decline” categories as appropriate. All figures are in either Value or Volume. To get the full scope for each market

Market Size: Clothing

Fashion social networks are springing up: in Brazil, fashion.me recorded some 700,000 visits a month and there are many other social sites where the fashion hungry can swap ideas and set trends. Of course these are eagerly monitored by the clothing industry, but also by communications companies, who working in hand with retailers, can point out stores with items which might particularly appeal to potential consumers as they pass by.
Harder economic times in Western Europe are squeezing the sector, but double digit growth rates have been recorded in many Asian, and in some Eastern European, countries over the past few years. However, in Mexico this is not the case: hence the appearance of the men’s segment among the steady markets.

A lot of this is to do with the black market which is particularly prevalent for this sector in this part of the world. But let’s also consider a trend spotted by Mintel’s Inspire team: “Men Shopping Badly”. All over the world, women are the decision makers for a large part of the household budget. But this is gradually evolving. Partly, this is due to changing social dynamics with more men living alone or taking over at least some of the family rearing duties. However, a more recent factor has been e-commerce satisfying the need for men to have a simpler retail process. This said, it is still interesting to see that, across the countries monitored by Mintel, two markets where the men’s sector does not play second fiddle to that for women are India and Indonesia.

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Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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