Born between 1977 and 1994, the youngest Millennials turn 18 this year; the oldest are well into their thirties—which means ‘those kids’ are actually the ones having kids of their own.

The Gen Y consumer is graduating into parenthood are bringing a whole new set of ‘family values’ with them. From their green-mindedness to their leaning on Boomer grandparents, these young parents are carving a different parental path.

Understanding Millennial Consumer Behaviour

In this exclusive download, learn how these consumers are bringing a uniquely Millennial mindset into parenthood. What are the Gen Y’s household values and how can businesses communicate best with this key demographic?