In the UK, Millennials with children represent an important target group for brands and retailers involved in the household goods market. Whether it is products for cleaning the house, doing the laundry or fitting out the home, attracting the custom of households in this demographic during their early years of home formation will be crucial in terms of building brand relationships for life.

How should household brands market to Gen Y parents?

In this exclusive download, find out how Millennial parents are the new opportunity for household brands.

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Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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