The perforated “tear off” wallpaper from Latvian company ZNAK lets users customize the appearance of their spaces by tearing off various pieces.

The more ambitious interior designers can also paint various patterns underneath the wallpaper, allowing for even greater customization. The wallpaper is created with a specially designed perforation using a non-woven material.

Personalized patterns

 

Consumers are looking for new ways to express themselves and customization has become more accessible than ever.
We’ve seen services that let individuals manipulate details of art to coordinate with their home interior, retailers that have launched sites allowing consumers to create their own furniture items, and more options to pieces that can be finished or embellished by the buyer.

According to Mintel’s Bedrooms and Bedroom Furniture UK October 2012 report, 27% of consumers said that matching or coordinating furniture influences their choice and 14% said they look for fitted, made-to-measure items. The importance of home aesthetics is evident.

And this product allows homeowners to personalize their space without the commitment or cost of bespoke furniture. Anytime a company can facilitate people’s desire to create their own customized items for their home will likely lead to success.

For a deep and complete analysis of the current situation of the household industry in the UK, Mintel published the following market research: Bedrooms and Bedroom Furniture October 2012 in the UK

This is an observation from our Inspire trend Make it Mine which looks at how consumers are regarding personalization and customization as a right, not a privilege. For the latest trends and observations on Inspire click here.

 

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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