I recently went to a wedding, where in lieu of a gift registry, they had a honeymoon registry.

So, instead of people buying them toasters and hot plates, they would get them a portion of their honeymoon. For example, you could pay $40 for a snorkeling excursion or $50 for a private tour of the Mayan ruins. I thought this was pretty cool.

It’s fair to say that the majority of couples live together before they’re married these days (sorry Grandma!). So, typically, by the time people get married, they’ve already acquired all their standard household registry goodies like plates, silverware and vases. I remember when I did my wedding registry, I was putting random things on there just to hit up all the different price points and make sure there was something for everyone to buy. I ended up selling quite a few wedding gifts at our garage sale three, short years later. (ie: The rice cooker my husband told me we didn’t need…but I swore we would use on a weekly basis. We used it three times in three years and sold it for $15 in my garage…great! I hope whoever got that for us isn’t reading this!)

According to Mintel’s latest report on Gift Registries:

R_oughly a third of those who have created a registry in the last five years registered for gifts towards travel or a honeymoon, and nearly a quarter would have done so if these types of gifts were available on their registries, signifying that newlyweds are very interested in ways to make their honeymoons less expensive. The result is that gift registry retailers cannot count on garnering sales if registrants are getting cash gifts to spend as they please instead of gifts from specific stores._

Another great (and selfless) option people are taking…and I wish I thought of… is a charity gift registry. Wedding guests can make a donation to a specific charity in honor of the happy couple.

…as Mintel’s exclusive survey has discovered, a number of respondents are interested in registries that donate money to charities. Specifically, 18% of respondents registered for a charity to an animal shelter, 17% registered for a medical cause, and 20% registered for some other type of charity. Perhaps more telling is that 30% responded that they would have registered for an animal shelter, 30% would have registered for a medical cause, and 28% would have registered for some other type of charity if these options were available on their registries.

_ _

Gone is the day of Macy’s and Crate & Barrel. Looks like brides and grooms are getting creative with their non-registry registries!

Anyone getting ready to tie-the-knot? What are your registry plans?

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

Read More
© 2016 Mintel Group Ltd. | Privacy Policy | Legal | Cookie Use