Black and Hispanic parents make up a greater share of the Millennial parent cohort than seen in previous generations. Though their values and priorities are similar to those of all Millennial parents, their culture plays a key role in how they parent and the products and services they choose.

How are Multicultural Millennial Parents unique?

In this exclusive download, markters can learn how to reach out to young Hispanic and Black parents.

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Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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