If you’re a reader of international media, or a traveller, you have probably seen that in report after report Sweden is called the ‘best’ place to live or that it’s one of the healthiest places to live. Sweden is, in fact, one of my personal favourite places to visit.

All that lifestyle goodness had me wondering – do the Swedes take out life insurance at the same rate as other countries that are

Personal Care Market

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

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