If you’re a reader of international media, or a traveller, you have probably seen that in report after report Sweden is called the ‘best’ place to live or that it’s one of the healthiest places to live. Sweden is, in fact, one of my personal favourite places to visit.

All that lifestyle goodness had me wondering – do the Swedes take out life insurance at the same rate as other countries that are

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We deal in market retail science, not therapy. Four out of five of the world’s most successful retailers use Mintel to develop their offerings, understand their competitors’ shoppers and manage their suppliers.

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